A neutral, contemporary, and sophisticated space. An absolutely "grown-up" design, different from what Pitti Bimbo booths usually are. For the DONDUP booth, we imagined a central island with platforms of different heights made of iron and smoked glass, as well as modular freestanding elements made of painted iron that were lit with neon on the outside frame. In addition, an area dedicated to denim is covered with sound-absorbing and neon elements. All around was a pure black carpet, rich and writing. A dark, luxurious and total black setting, in line with the brand's DNA, that has a modern and rock soul.